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Motivation
TortasPeru is a wonderful example of the spirit of the Stockholm
Challenge. The project shows how, with ingenuity, new technology
can be used not just to create new successful businesses but,
above all, businesses that tackle socio-economic exclusion
– in this case the widespread exclusion of women from
work and family income in most developing countries. The success
of Tortas Peru underscores that in the new economy the secret
of commercial success is not much different from that in the
old economy, namely, technology is about supporting business
ideas that delight the customer and make them want to come
back for more! In the case of Tortas Peru the technology helps
to bring together people who are living outside Peru with
their families and friends for the most special occasions,
all through traditional tortas and digital means.
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